Winchester 1894

The John Browning–designed Winchester Model 1894 is the most prevalent of the Winchester lever action repeating rifles.  Though initially it was too expensive for most shooters, the Model 1894 went on to become one of the best-selling hunting rifles of all time—it had the distinction of being the first sporting rifle to sell over one million units, ultimately selling over seven million before U.S.-production was discontinued in 2006. The Winchester .30-30 configuration is practically synonymous with "deer rifle" in the United States.